Did you know that more people subscribe from your
channel homepage than from your videos?
So, how do you convert more of those viewers into subscribers?
In the video below, I discuss the different ways that you can optimize your channel homepage so you can convert more viewers into subscribers.
Why are subscribers so crucial to the success of your YouTube channel?
Subscribers tend to spend more time watching your videos than non-subscribers because they’re more interested in viewing your content, and watch time is one of the main ranking factors for YouTube videos.
Subscribers also help with view velocity in the first 24 and 48 hours because they drive the initial views for your videos. They’re the ones that get notified by YouTube when you uploaded a new video. So if they have notifications turned on, they’ll be alerted when new videos are published.
Let’s look at the 5 ways you can optimize your channel
homepage to convert more viewers into subscribers.
1. Visit YouTube Analytics.
You’ll notice on the graph that the channel/other line is longer than videos. This means that more people have subscribed to your channel homepage in the last 30 days than from your videos.
2. Place yourself in the mind of your viewer
Ask yourself these questions;
Is the content relevant to me?
Will I learn something I don’t already know?
Does the channel or the videos on the channel contain lots of value that I want to subscribe?
If viewers don’t find the content on your channel valuable, why should they subscribe?
3. Channel banner.
Your channel banner is what catches the eye when people first visit your channel homepage. If viewers can’t understand what your channel is about within the first 5 or 10 seconds of viewing your channel banner, they’ll probably leave. If you have a great channel banner that clearly defines what your channel is all about, then your viewers are going to want to explore further.
It’s similar to having a great title for your blog post. If the title captures the interest of your visitor, they’ll want to read the whole article. You can also add relevant links to your channel banner. I highly recommend including a subscribe link to make it easier for viewers to subscribe.
4. Channel trailer
This is an intro video of 30-60 seconds that summarizes the content of your channel.
What should you include in your channel trailer?
- Start off with a hook that captures the attention of your viewers. It can be as simple asking a question about the biggest problem your visitors may have. For example, on my channel, you could ask, “Are you struggling to grow your YouTube channel and want to get more views and subscribers?” After you’ve hooked your viewers in the first few seconds, then explain what your channel is all about.
- You might also want to mention your posting schedule, like which days
are you going to upload new videos to your channel.
- Invite people to subscribe at the end of your video and tell
them why they should subscribe.
- Avoid placing an end screen at the end of your channel trailer
because an automatic subscribe button will pop up.
Keep in mind that once people have subscribed to your channel, they’re not going to see your channel trailer. Therefore, you might want to include a featured video or playlist for returning subscribers. If you don’t add a featured video or playlist, then your default content will appear.
5. Organize sections into playlists.
When people visit your channel homepage, you want to give them a clearly defined path to watch more of your video content. Therefore, you want to organize your channel homepage into sections that include playlists that people wish to watch.
Place your most important playlist at the top, followed by other playlists that provide content that your viewers wish to watch. Tie the entire audience so you can put so you can put yourself in the same shoes as your viewers as they’re watching the content on your channel homepage.
Make sure you also include a description of your playlist because that description will appear above your videos on the channel homepage. Your playlist description will help motivate people to check out the videos in the playlist.
Another tip is to make sure that your thumbnails are congruent. If your thumbnails are a mixture of all kinds of different colors and graphics, it may be hard on the eyes and therefore, cause your viewers to leave your channel. Therefore, try to have similar graphics in your thumbnails so it’s obvious that these thumbnails belong to your channel. This will also help your viewers to recognize your videos when they’re listed in the search engines.
Here are some important things to keep in mind.
- If you have some old videos in your playlist that contain outdated content, replace them with newer content.
- If you find that not many people are subscribing to your channel or you’re not getting many views, then ask your audience for content ideas. You also take the questions that people ask in the comments then create a video that answers their question.
- Treat each subscriber as a real human being that has aspirations, goals, values, and emotions.
Now you know five ways to convert viewers into subscribers
by optimizing your YouTube channel homepage.
Let me ask you an important question;
What do you struggle with the most when it comes to your YouTube channel?
Post your answer in the comments below. I’d love to read them.
If you want to learn how to grow your audience on YouTube and
generate views and subscribers on autopilot check out my
YouTube Markting Course at: